2019 has been the year of a complete revolution for marketers, especially in videos. Statistical studies have revealed that a whopping 63% of businesses have initiated the use of videos as an essential content marketing tactic.
According to Wyzowl, 82% of these business owners believe that video marketing has rapidly made a spot in the best marketing strategies. The progression in the video industry is not only super fast but is expected to go beyond the expectations of everyone.
Am I making the right choice by investing in video marketing?
The question above can be answered by merely switching the position of ‘I’ in the sentence, which means, I am making the right choice by investing in video marketing – that and also the removal of the question mark.
A majority of consumers prefer video content over reading. The recent change in lifestyle has made people too impatient to concentrate on long written articles unless it is significant to their job or leisure (Just like the piece that YOU are currently reading). This switch has ignited the video marketers in full force. Visuals are influencing sales. The popularity of this medium can take any company to the top of the funnel. Whether it is a food chain looking for a new marketing scheme or their new products or an online leather store trying to launch their new series of jackets, videos are the way to go!
How do I edit my videos?
Video editing in the 21st century has gotten as easy as it could be! You no longer need a gargantuan setup to edit a short video of 2 minutes. Thanks to the innovation, brought to life by many app development companies, the market offers a wide variety of easy to use, flexible software and mobile applications that let you do the job on the go! Here are our top six choices of video editing applications.
Adobe Premiere Rush
Most suitable for: short videos
Platforms supported: Windows, iOS, macOS
Direct export to YouTube: Yes
Cost: Free
Type: Casual
Description: When it comes to editing visuals, Adobe is the best the market has to offer. Adobe’s Premiere Rush was launched in October 2018 and has since taken over the lives of many millennial video creators. It is perfect for editing short video clips and lets the user upload content directly to the desired social media network.
The simplified interface, paired with large panels and icons makes it easy to use for newbies. The typical editing is made rather intuitive and involves a minimal number of unnecessary taps on the screen. The app can be used by social media influencers or companies that have a target audience of the 18-55 age cohort. This app is not the one that you use to edit your feature film. However, if you plan to put together a short montage for your Snapchat or Instagram, even YouTube, then you can make use of this app.
iMovie
Most suitable for: All videos
Platforms supported: iOS
Direct export to YouTube: Yes
Cost: Free
Type: Casual
Description: iMovie may not seem to look like the most powerful video editing app, but it offers a clear interface that makes editing easy. It is very intuitive and allows the user to add music, voice-overs, titles, and even photographs into the footage. The free app was launched in 2010 and has since adapted to formats such as 4K.
The latest version of the app is available on iPhone 6, iPad, Air 2, and the plethora of options launched afterward. The videos can beautifully integrate into Apple Photos and can be accessed through the iCloud drive. iMovie is not the first choice for professional editing, but the straightforward and user-friendly interface offers everything to create a short video. It is readily available on all Apple devices, which gives you another chance to try it out.
KineMaster Pro
Most suitable for: All videos
Platforms supported: Android
Direct export to YouTube: Yes
Cost: Free
Type: Pro
Description: If you are looking for top-notch editing applications for android then nothing could be perfect than this one. It supports multiple layers of video, text, images, and also multi-track audio.
The app enables you to try footage and segments at precise granularity frame by frame. You can also adjust audio timing according to the accuracy of the sun frame. KineMaster Pro offers immediate edit previews color LUT filter, chroma key compositing, 3D transitions along with volume envelop control. The app requires a subscription to remove the watermark it places on your videos.
LumaFusion
Most suitable for: All videos
Platforms supported: iOS
Direct export to YouTube: Yes
Cost: Paid
Type: Pro
Description: LumaFusion is an essential solution to all the video editing woes of an iOS user. It lets you carry on with professional editing on either your iPhone or iPad since inter-device syncing is not currently available.
The app is designed for mobile journalists, video producers, and filmmakers who wish to capture the world, one frame at a time. The app offers three individual tracks for photography, video, titles, and graphics. It also enables the user to insert three audio tracks for narration, sound effects, and music. The interface is familiar to Final Cut Pro. The robust features such as support for 4K, key framing, insert/overwrite capability, and color correction has made it the most favorable among professionals.
FilmoraGo
Most suitable for: All videos
Platforms supported: Android
Direct export to YouTube: Yes
Cost: Free
Type: Casual
Description: FilmoraGo is a practical and straightforward app for everyone who wishes to avoid a steep learning curve. This android app is worth more than first glance. The app tends to be simple yet effective. It allows the user to create professional-looking content with the help of its impressive range of themes and filters. The app is free to download and does not watermark or stamp your content either. Even the internal ads are devoid of intrusions. They also offer a variety of in-app purchases such as effects and sounds.
Adobe Premiere Clip
Most suitable for: All videos
Platforms supported: Android and iOS
Direct export to YouTube: Yes
Cost: Free
Type: Pro and Casual
Description: Adobe’s Premiere Clip is the next best option available to android users after Premiere Rush. This app supports the Creative Cloud integrations. Despite looking a little old school, Premiere Clip holds its ground by its lightweight and simple interface. It is ideal for sowing and stitching video clips and photos on a cellphone. However, it does enable you to import other special effects from sibling Adobe software. Also, it’s free. What are you waiting for?
Final Thoughts
Whether you like it or not, videos are here to stay for the long run in the marketing campaigns. Making a promotional video with a pocket-friendly budget can help you boost your sales twofold if you adhere to creativity. Try being practical with your approach to video creation and editing. We hope that this will help you conclude all the video marketing woes you might have had. Until then, try reading our pick of slow-motion video editors for android, right here.
